The curtain-raiser to the opening of Elements
The stylish one-million-square-foot Elements shopping mall, located at Kowloon MTR station, was opened in October 2007. For the launch event, Elements chose a smartBillboard at the Holiday Inn Hotel where a team of specially-hired stuntmen revealed the advertising message 'NOW OPEN – ELEMENTS, ABOVE KOWLOON STATION' as they abseiled down the billboard.
Turning a classic symbol into an extraordinary outdoor medium
The Standard, a free, English-language daily newspaper, utilized an unusual medium in their integrated promotional campaign during the WTO meeting in 2005 – a traditional Chinese junk. The campaign, which aimed to create maximum noise, posed a fundamental question to the public – "WHEN will the poor start getting richer?" – and was displayed boldly on the junk's main sail.
The traditional Chinese junk proposed by POAD played a vital part in this integrated campaign and with its distinctive sails and rigging, attracted a great deal of attention when sailing across Victoria Harbour. Turning this well-known symbol into an outdoor medium ensured that the advertiser's message stood out, and delivered high impact to all who saw it.
Samsung 3D hands across the world
The Samsung 3D "Hands" icon was part of a worldwide campaign that was also seen in Taipei, New York and Sydney. In Hong Kong, POAD was chosen to execute and fulfill this iconic campaign.
POADmeters for Tai Pan Bakery
As the exclusive agency for commercial advertisements on parking meters in Hong Kong, POAD helped Tai Pan Bakery take their campaign to the streets of Hong Kong using over 9,000 parking meters throughout Hong Kong, Kowloon and the New Territories. Not only did Tai Pan get advertising exposure everywhere, the innovative campaign was also talk-of-the-town and generated coverage in local media.
Standard Chartered Bank (Manhattan Card)
Standard Chartered Bank launched a "Do something different today" campaign for Manhattan card, offering a variety of exclusive privileges and benefits to their cardholders. A different theme for each day of the week was introduced and on weekends, cardholders enjoyed special offers at restaurants and bars in the Lan Kwai Fong and SoHo entertainment areas.
By dominating the SoHo escalator, used by the target market of diners and Mid-levels residents aged 20-39, maximum coverage and exposure were successfully achieved.
