Star House, Tsim Sha Tsui The largest rooftop LED screen in Hong Kong
In September 2007 Prudential Assurance with the help of POAD lit up the city with the launch of Hong Kong's largest ever rooftop LED screen. Positioned high on the roof at Star House on the Tsim Sha Tsui harbourfront, this striking, versatile and innovative medium features live videos as well as custom animations – all of which have since made a significant impact on the area and led to increased advertising revenue.
The property owner, Victoria Concept Limited, commented, "Star House is not just a commercial building – it's a famous Tsim Sha Tsui landmark. This ambitious project was completed in just five months and despite several complicated architectural issues, the professionalism of the POAD team delivered right on time."
The FIRST Revolving Neon Sign in Asia
Built and designed for Canon by POADESIGN, the metal structure of this awesome sign alone weighs 75 tons and measures an impressive 29m wide x 7m high. Prominently positioned on the rooftop of 26 Nathan Road in Tsim Sha Tsui, the neon sign rotates 360 degrees every five minutes – ensuring Hong Kong's newest landmark is appreciated from all angles, by all people. This bold statement has boosted Canon's leadership position in the imaging industry, and also helped to position 26 Nathan Road as one of the most prime sites in Tsim Sha Tsui.
26 Nathan Road, Tsim Sha Tsui 
SPCA, Wanchai MGM Grand Macau – a sure winner on the Hong Kong waterfront
With the increasing importance of Macau's gaming industry to Hong Kong, it's no surprise that when one of Macau's biggest players – the world-class gaming resort MGM Grand Macau – wanted exposure in Hong Kong, they turned to POAD. The resulting LED display positioned at SPCA (HK) headquarters on the glimmering waterfront of Wanchai, now adds another splash of colour to this spectacular skyline.
A celebratory rooftop LED sign for Zurich
In celebration of its 135th anniversary, Zurich Insurance erected its first rooftop LED sign in Southeast Asia at the Far East Finance Centre in Admiralty. Using state-of-the-art technology, the LED display delivers vivid videos and animations which effectively bring to life Zurich's worldwide positioning of 'Because Change Happenz'.
Far East Finance Centre, Admiralty 
Centre Point, Wanchai Signing the Wanchai skyline with Wynn
Using state-of-the-art technology, computer programming and special light bulbs, the word 'Wynn' now appears as if it were being 'signed' across the skyline in Wanchai. This colorful modern neon sign was the first in Hong Kong for one of Macau's premium gaming resorts.
