Olympus dominates 5 mini-TramsmarT
Olympus has announced their latest launch of E520 which is the hero product under the umbrella of Olympus "Beautiful Inside" series. "NO MORE SHAKING" is their major theme for this campaign by showing a roller-coaster as their main visual. Olympus Advertisement displayed in the network of 5 prominent mini-Tramsmart domination formats at high-traffic locations in Times Square, Legco Building, Taikoo Shing, CC Wu Building and outside North Point MTR. This proved to be a very successful campaign in promoting their brand new product as well as to enhance Olympus Brand Image – always pursuing and providing good, sophisticated and professional photo quality.
Tiffany stays out in front
In 2007, Tiffany chose the TramsmarT right in front of their store in Landmark, Central, complete with a rooftop lightbox and banner display. This flexible, inter-changeable format allows for a change every month to display different products. The resulting increase in point-of-sale coverage ties in closely with their media advertising campaign which focuses on developing the Tiffany brand image – an approach which will continue until 2009.
AMEX
The American Express Platinum Credit Card targets high-income earners, business executives and high-end shoppers. In March 2007, POAD proposed three TramsmarT sites – Man Yee Building in Central, Pacific Place in Admiralty, and Yee Wo Street in Causeway Bay. These sites were re-constructed with 3-D models of the AMEX card crashing through the top of the shelter – a concept that reflected the heavyweight golfing, travel and other lifestyle privileges offered by the card. The arresting sites created maximum impact and built significant recall.
UPS LIGHTS UP A PRIME SITE IN 3D
As part of an integrated campaign to highlight their punctuality message, UPS chose to create a 3D TramsmarT site in the upscale business district around Pacific Place. The innovative creative solution employed a large 3D model stop watch on the roof of the TramsmarT which used a special lighting technique to highlight time accuracy. The site made a spectacular impact, especially at night and successfully drew attention to the UPS message.
