Hong Kong Express Airways is ready to take off on POADTaxi
On the 28th July 2008, Hong Kong Express Airways' aeroplanes have officially taken off on our POADTaxis. During this campaign, Hong Kong Express Airways presents their brand new services to Beijing, Shanghai, Okinawa, Kagoshima and Nagoya. This eye-catching and impressive taxi advertising is currently all over Hong Kong. The first 3D aeroplane model on the taxi top already created a massive impact and attracted most passengers and pedestrians in Hong Kong.
SmarTone-Vodafone's award-winning campaign
SmarTone-Vodafone used 100 taxis in the most creative way to offer and promote free trial mobile broadband services. The campaign effectively ustilized both the interior and exterior of taxis and won SmarTone-Vodafone a Silver Award in the category of "Best Integrated Campaign" in the HK4As Awards 2007.
The Alibaba taxi fleet
Beginning in October 2005, Alibaba has launched a new advertising campaign every year. They have always relied heavily on outdoor placements to create maximum brand awareness. And since the strategy began, carefully selected taxi advertising has proven to be extremely effective – time and time again.
The East Ocean Seafood Restaurant's Hairy Crabs
Who in Hong Kong has not seen a taxi pass by during hairy crab season, with a giant 3D hairy crab perched on the taxi rooftop? Introduced in 2005, the campaign has been repeated every year, constantly reminding diners of the Group's restaurants and the awaiting hairy crabs!
