Inspiration from I.T
If 'I.T is inspiration' then I.T's seven-site billboard domination of the Cross-Harbour Tunnel during May 2008, was certainly inspirational. Targeted at the fashion savvy aged between 18 and 35, the campaign was exposed to extremely high traffic flow and showcased all of I.T's house brands as well as the well-established Citibank I.T VISA card.
Focus on AVIVA
To ensure visibility and impact from the Cross-Harbour Tunnel's high traffic flow, AVIVA chose a 3-D display at the Hong Kong tunnel entrance to attract maximum attention. The binocular device was used to bring life to their core advertising message 'Focus on today; partner with us for a better tomorrow' and was used on POAD's TramsmarT, TV, radio, MTR, newspapers and online portals.
Nokia get noticed
Once more providing a full service from concept through approval, installation and removal, the 3D display created by POAD for Nokia proved highly successful. Situated at the high traffic Hong Kong entrance of the Cross-Harbour Tunnel, the impactful 3D icon reached a huge audience of daily commuters. This highly visible aspect of the campaign also complimented the overall strategy which included print ads and smartBillboards.
A first for CITIC Ka Wah Bank
CITIC Ka Wah Bank's large billboard at the Kowloon entrance to the Cross-Harbour Tunnel, matched by a billboard at Top Glory Tower, dramatically increased the bank's recognition levels. The smarTunnel specifically targeted car-owners and commuters and maximized exposure for CITICfirst as part of a multi-million dollar print, TVC, outdoor and e-channel campaign to promote premium offers and services.
"Smart and effective outdoor advertising in high-traffic commercial areas has always been effective for us in upgrading our brand image," The representative of CITIC Ka Wah Bank said. "Backed by the synergy of a multi-level advertising campaign, we've seen growth in bank recognition levels, customer numbers and also sales volume, as well as greater customer awareness."
Big Brother
Aiming to generate recall and raise brand awareness in 2007, Brother installed an impressive gigantic 3D display featuring its latest compact, multi-function printer at the Hong Kong entrance to the Cross-Harbour Tunnel.
"It was important for us to further expand our corporate business, so we wanted to reach our target audience as well as the general public. This huge 3-D display reaching the high traffic at the Cross-Harbour Tunnel for three months was ideal for Brother," commented Cherry Chan, Marketing Manager.
The campaign, created and planned by POAD, used the product as hero which not only displayed its sleek design, but also featured a full-colour 'new born baby' output to emphasize the new product's innovation and its addition as the latest in the Brother product family.
