Nokia talks back
When launching the Nokia 5300 phone, a fully integrated through-the-line campaign was brought to life with a little POAD magic. Leveraging on the technological expertise of POAD and smarTV , viewers in the area of Laforet were not only exposed to the brand advertising campaign but could also interact with the brand by sending their personal messages to Nokia via SMS. After being screened, these messages were shown on Laforet smarTVs within just a few minutes. The screens also showed the brand TVC and special celebrity content commissioned through Metro Radio.